Contently - Strategy
MAY 9, 2024
This can include: Case studies Surveys Internal data Industry reports Research from third parties Historical information Academic studies Some brands also include quotes from their executives or leaders to emphasize points and expertise in their white papers. Gather up everything you’ll need to lay out the problem and proposed solutions.
Contently - Strategy
DECEMBER 5, 2019
There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Create social videos and infographics.
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Buzzstream
FEBRUARY 3, 2021
However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. These concepts would have worked equally as well for clients in the realms of property, house insurance, travel insurance, travel, finance and more. Infographics. Don’t be afraid to be adventurous, either. Creativity is key.
Contently - Strategy
JUNE 11, 2020
More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.” Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.
Contently - Strategy
SEPTEMBER 15, 2021
More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.” Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.
Buzzstream
MARCH 13, 2024
For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Internal Datasets. For instance, a brand may utilize datasets to create a map or infographic and pitch it together. Here are some specific examples of Hero content: Surveys.
Contently - Strategy
APRIL 24, 2019
Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. How you’ll refresh those parts depends on which way you’re trying to scale.
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