5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Newsfile

JANUARY 30, 2024

Stay informed and ahead in the industry by embracing these essential trends. AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

Gemini Ultra is our largest and most capable model, designed for highly complex tasks and built to quickly understand and act on different types of information — including text, images, audio, video and code. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Prohibition

AUGUST 23, 2023

Measuring the Success of Influencer Marketing Campaigns Measuring the success of your influencer marketing campaigns is essential to evaluate their impact and make informed decisions for future strategies. This can include sharing exclusive discount codes or highlighting their product recommendations.

Retail 62

Retail Marketing Advertising Advertising 62

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. Whether we’re telling a story with images and hashtags or informing the media with a well-written press release, the message and tone needs to be consistent and on-brand across all platforms. Plans should be extremely focused.

Pitching 228

Pitching Agency Social Media Creativity 228

Contently - Strategy

DECEMBER 29, 2022

The right workflows for content help measure performance accurately and inform key stakeholders of its progress. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. This often entails ensuring all data and information are up to date.

eBook 120

eBook Product Launch Software Internal 120