The Evolution of Earned Media: Navigating Change
Burrelles Fresh Ideas
MARCH 5, 2024
However, media pitching and media relations to secure earned media still dominate the industry. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.”
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