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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Danny Sullivan, writing for Search Engine Land, detailed the effective engagement (relative to all of his Twitter followers) of a specific Tweet as.1 Snap Lifestyle Categories.

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How to Write Concise and Compelling Press Release Headlines

Beyond PR

Writing a short press release headline that packs an informative punch isn’t easy. Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . The next time you’re writing a press release, consider these five tips and examples to help keep your headline short, sweet and to the point.

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Spotlight on a Solo PR Pro: Meet Ebony Vaz

Solo PR Pro

One of the things that transitioned me more into being on the customer side of public relations was when someone sent me their music CD to review wrapped in toilet paper,” she recalls. Ebony realized people could use some assistance in how to present themselves well and put together dynamic press kits.

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My Internship Mantra: There is No Growth in Comfort

The Hoffman Agency

As I sit here writing this, I truly cannot believe how quickly the time has flown by during my three-month internship at The Hoffman Agency. For anyone considering an internship in public relations, The Hoffman Agency truly sets you up for success. By Megan Ryan, Account Coordinator.

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Dear PR People: Calm Down

Cision

Quite the opposite really: I was feverishly working on a set of talking points that were due in 90 minutes when my wireless connection crashed. “I Or maybe one about the time a manager insisted that you return to the office at midnight to add footnotes that no one ever mentioned to a memo that you didn’t write. How could we?

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Five Productivity Tools for PR Pros

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin. Shall We Tweet?

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How A Fake Taxidermist Is Keeping AT&T On Its Toes

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How A Fake Taxidermist Is Keeping AT&T On Its Toes September 27th, 2010 Tweet Remember how @BPGlobalPR , the fake BP “PR&# Twitterfeed took off? Noooo… I’m no guru.