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How to Know Your Product Launch Is ‘Trade Show Ready’

Beyond PR

If your product is “glitchy” or not working at 100 percent it can be a big turn off for attendees and prospects. Before focusing all of your pre-show marketing on a new product launch, work backwards and triple check your new product will be fully functioning for the show.

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Lessons Learned From Planning These Buzz-Worthy Events

Konnect Agency

Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail. Consider the logistics of transportation and parking when selecting a venue.

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Meet the Media: John Hitch, Editor of Fleet Maintenance

Bianchi Biz Blog

It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. John, Transportation Reporter at Business Insider.

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5 CES 2024 Mistakes Mobility Tech & Automotive Suppliers Need to Avoid

Bianchi Biz Blog

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

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Connecting Dots on the Map: Building Bridges Across Hoffman APAC

The Hoffman Agency

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. Speaking of budget, we cannot overlook the media allowance or “transportation fee” — a distinctive feature of Chinese media relations. How do you interact with them in person?

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CES2022 Top 5: Five Mistakes Automotive and Vehicle Tech Suppliers Make During CES Prep

Bianchi Biz Blog

In addition, the transportation and vehicle technology exhibit area at CES will have a new home in 2022, moving to the brand new West Hall at the Las Vegas Convention Center. Your company needs to be finalizing what big announcements, product launches, unveilings, etc. How to Maximize Your Exhibit Success at CES.