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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Many of those folks found themselves totally alone, surrounded by people who had no idea how to develop good editorial content. We’ve reached a stage where brands need great content at every buyer touchpoint—from their Instagram posts to sales enablement emails to pitch decks—to win people over. But a lot of them stuck it out.

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How to Ideate a Successful Survey Campaign

Buzzstream

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage.

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Surviving the Covid News Agenda & How to Futureproof Digital PR and Link Building

Buzzstream

When you have these defined, head over to Reddit and Buzzsumo and plug in the search terms to work out what is trending, what people are talking about and help give you insights as to if your campaign is going to be something your audience will care about and engage with. And House Beautiful.

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A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This also works for viral content – like a retweet on Twitter. They’ll know their costs for media monitoring upfront and can put that in their pitch. All the searches are real-time.

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