Remove Healthcare Remove Interviews Remove Public Affairs Remove Social Media
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The most important ethics priority for healthcare communicators – Kena Lewis

Ethical Voices

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. The most important ethics priority for healthcare communicators. Now I’ve been in healthcare now for almost 15 years. Social media for all of its good points, has plenty of negative ones.

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

This interview has been edited for length and clarity. For example, one client in the healthcare arena said, “We know cardiologists are walking around with screens with them all day – but what is our digital strategy to reach them?” We recently had a conversation with a public affairs client.

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Behind the Headlines With Ashley Simmons

Cision

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. Having a multifaceted approach to their public relations campaigns is important too. Images via Pixabay: 1 , 2.

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Spotlight on a Solo PR Pro: Meet Nicole Castro

Solo PR Pro

She didn’t know then that this new path would lead her to the world of PR and to starting her own business that would count healthcare non-profits among its client roster. Nicole spent a year in the development office at New York’s Urban Health Plan, where she first fell in love with social media. “It

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The art of winning new business and crisis management: A Q&A with Clyde Group Partner Aubrey Quinn

NewsWhip

Clyde Group is a high-growth, PR & Public Affairs firm with a tremendous track record of success in Washington. BL: The Clyde Group does a great deal of work in healthcare, education, finance, and technology sectors. Using Spike, we know pretty quickly whether or not something is going to take off across social media.

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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? And now we will talk about social media. The news is the headline that feeds into social media platforms and gets shared rapidly. Talking Points. Zach: Yeah.

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Masters in Marketing Interview: Paul Furiga, WordWrite Communications

Mindful Marketing

We use every tool in the PR toolbox to do that, including inbound marketing and social media. In terms of industry focus, healthcare, manufacturing and professional services are sweet spots for us. An interesting aspect of our work is that we find ourselves doing more and more public affairs work.