Healthcare Internal Measurement Web 
Shift Communications
MARCH 30, 2015
As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. Think about what things hospitals measure in terms of marketing. One way to measure this is by returning visitors from social media channels. Hospitals also look for recognition at the local level.
Stephen Waddington
JANUARY 10, 2019
Social media listening is finding applications in healthcare. A growing third-party tool market exists to monitor conversations in the public area of the web and networks such as Twitter. The paper, written by an international multi-disciplinary group, examined a variety of techniques.
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Sword and the Script
JANUARY 20, 2018
The full paper has examples from various vertical markets including healthcare, energy and travel among others. They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors. The case study says the Cisco AR catalog has more than 2,500 weekly users.
Stuart Bruce
OCTOBER 30, 2014
Yesterday Philips talked about its new digital marketing strategy and how it would take data from its connected healthcare devices to provide insight for its marketing. We can use it to measure and evaluate our success. She will be measurable. PR as a profession has been afraid of robust measurement and evaluation.
Stephen Waddington
NOVEMBER 19, 2017
12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.
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