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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. There were newspapers, magazines, wire services, trade publications, TV and radio.

Handbook 191
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Ditch the Land Rover shots: PR advice to Prince Edward and Sophie before Caribbean tour

Mark My Words

Like somehow they were taking references from The Crown rather than the modern handbook of how to look contemporary and future-thinking and not being anachronistic,” he added. “If The Land Rover shots of the couple “looked straight out of the 1950s.

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How to Offer Media Training to Your Clients

Solo PR Pro

Tips by media type – outline the specific considerations for print/online, radio/audio, television and web-based video. Solo PR PRO Premium members, click here to download our Media Training Handbook Template and here to download the Key Messages and Message Mapping eBook and Templates. Appearance and wardrobe tips.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. He is the author of six books including “KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.”

Marketing 239
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#19: Building a framework for reputation management

NewsWhip

” Now, none of the air control towers that he radioed had that plan for him, he completely improvised that. So not too many companies might have a handbook on how to manage their operations or suppliers or whatever during a pandemic, it’s a once-in-a-century event.

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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

I mean, maybe the creation of radio might have been like this at the time in the early 1900s, late 1800s, but artificial intelligence is here. But if I’m going to hire somebody, they’re going to have a handbook as an employee that includes everything from here’s your healthcare insurance to, a whole section on ethics.

Ethics 91