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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. He is the author of six books including “KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.”

Marketing 239
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#19: Building a framework for reputation management

NewsWhip

Deploying crisis management teams | Jump to text. And it’s one of those things, that people often conflate risk management and crisis management, or don’t understand the difference necessarily in how those two either interplay or play off of each other, or nothing to do with each other sometimes.