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Data-Driven Strategies for Public Relations Professionals

Solo PR Pro

While “data-driven strategies” sounds like something out of the corporate jargon handbook, you may not realize how you can apply it to PR. Measuring Campaign Effectiveness Data provides measurable insights into the impact of PR campaigns, allowing you to refine your strategies for better results.

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WaddsCon: February wrap-up, March topics and speakers

Stephen Waddington

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. But more often than not, the data you need can be exported to a spreadsheet which is more than sufficient for most PR measurement requirements. It’s a brutal level of abstraction.

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Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. It has three parts, but if time is short, start with Part Three: Marketing Measurement: Implementing Metrics That Matter. Good stuff, Cyberalert!

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How to Get On in New Communications: Be Nice

ZudePR

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. He is also the author of Content Chemistry, The Illustrated Handbook for Content Marketing. . Cyrus is director of audience development at SEO bible Moz. I think so.

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Making The Most Of A Twitter Chat

Waxing UnLyrical

But the great thing about them is that that hour is jam-packed with so much additional information, you could pretty much download all the additional resources shared during the chat and make it your own little handbook. What you should expect : that the chat moderator(s) will provide a recap of the chat. All that I know do. React to [.]

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