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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. There were newspapers, magazines, wire services, trade publications, TV and radio.

Handbook 191
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Ditch the Land Rover shots: PR advice to Prince Edward and Sophie before Caribbean tour

Mark My Words

Like somehow they were taking references from The Crown rather than the modern handbook of how to look contemporary and future-thinking and not being anachronistic,” he added. “If The Land Rover shots of the couple “looked straight out of the 1950s.

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How to Offer Media Training to Your Clients

Solo PR Pro

Advice about how to use concise, quotable language. Tips by media type – outline the specific considerations for print/online, radio/audio, television and web-based video. A media training handbook can be a great addition to your arsenal. Reminders about what not to say – and education that nothing is “off the record”.

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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

How to make sure your employees understand how you value ethics. We walked in the door with “We’re a member” and it changed that whole organization’s feeling about how to create a coalition and how to stand out on your issue. How do we use this big data that we capture?

Ethics 91
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#19: Building a framework for reputation management

NewsWhip

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. ” Now, none of the air control towers that he radioed had that plan for him, he completely improvised that. Ben: So, one last question before we turn the forum public, I guess.