ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Publications dedicated to a specific industry, whether healthcare, manufacturing, or financial services, may lack the broad reach of a national news site, but they engage the decision-makers critical to a B2B organization’s growth. Pitching trade press can be easier than getting a story in a large media outlet.

B2B 319

B2B Company SMB Automotive 319

Sword and the Script

OCTOBER 3, 2023

I do a lot of work in fintech – and all those vendors have financial professionals on staff. The database also has built-in features for list-building and a generative AI feature for pitching. Pitch podcasts by noon. I do a lot of work in legaltech – and all those vendors have lawyers on staff.

Analysis 142

Analysis Tools Software SMB 142

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

A quick glance at Techmeme.com or its e-newsletter brings you up to speed on trending conversations from outlets like The Verge, ArsTechnica, and Financial Times – as well as a list of upcoming tech conferences and events. This tool is key for sniffing out gaps in the narrative that allow PR pros to find the right story angle to pitch.

Tools 108

Tools SMB Survey Software 108

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Continued financial pressures on media companies will mean fewer journalists and less opportunity for companies to get their message out. Tom Pick , Digital Marketing Consultant, Webbiquity LLC.

Marketing 187

Marketing Content Marketing Data Social Media 187