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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Publications dedicated to a specific industry, whether healthcare, manufacturing, or financial services, may lack the broad reach of a national news site, but they engage the decision-makers critical to a B2B organization’s growth. At the same time, every PR plan should include another type of media – relevant trade publications.

B2B 319
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I do a lot of work in fintech – and all those vendors have financial professionals on staff. For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack. I do a lot of work in legaltech – and all those vendors have lawyers on staff.

Analysis 141
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7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

A quick glance at Techmeme.com or its e-newsletter brings you up to speed on trending conversations from outlets like The Verge, ArsTechnica, and Financial Times – as well as a list of upcoming tech conferences and events. An SMB can conduct market research with unlimited survey questions at a reasonable cost.

Tools 108
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Continued financial pressures on media companies will mean fewer journalists and less opportunity for companies to get their message out. Tom Pick , Digital Marketing Consultant, Webbiquity LLC.

Marketing 186