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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I do a lot of work in fintech – and all those vendors have financial professionals on staff. These include principles such as “Safety, privacy, and security as first-class citizens” and “Use open source whenever possible; vet everything else and assume it is unsafe.” Why do vendors in PR skip this part?

Analysis 144
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2019 Meeker Report Highlights

Solo PR Pro

Privacy and overuse are causing Internet and social media users to actively consider their usage. Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. Digital payments now make up 59% of all financial transactions ( slide 120 ). Privacy Concerns and Their Impact on Advertising.

Report 45
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FTC Endorsement Guidelines: What Agencies Need to Know

Shift Communications

The questions about disclosure start to get trickier when we start talking about marketing campaigns on platforms like Twitter, Instagram, Pinterest, SnapChat and the like. Collected pictures on a Pinterest Board, in a Flickr feed, or on Instagram, should still have some sort of disclosure. Cole Haan and #WanderingSole on Pinterest.

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Why Harry and Meghan might be the next Bill and Melinda Gates

Mark My Words

The £112 million deal the Sussexes struck with the streamer was initially about the money – as Harry told Oprah: “My family literally cut me off financially, and I had to afford security for us.” The Netflix audience is younger, more diverse and far more woke than the average UK media outlet. You have to think about Harry’s life.