Financial Measurement Newspapers Print 
Sword and the Script
APRIL 2, 2024
The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” Measurement templates. Users can track and share media mentions on the go.
PR in High Definition
MAY 31, 2016
Whilst print and online media isn’t ‘dead’ by any measure, it’s certainly had a lot of troubles. Even the Financial Times, with its subscriptions of up to £700 a year, was pretty quiet on profitability figures this year, although it reported ‘rising revenue’ and firm profits the previous year.
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Stephen Waddington
DECEMBER 30, 2019
There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. billion in 2019.
Sword and the Script
DECEMBER 22, 2020
According to a survey of reporters by a PR firm, about three-quarters (74%) said proof of claims; 50% are looking for what makes the product or brand unique; 41% seek a personal hook or story; 41% like statistics; 35% want financial aspects. The other half measures their efforts just “sometimes,” (38%) “rarely,” (11%) and even “never” (2%).
Mark My Words
MAY 1, 2018
Influence is a tricky one to measure. We’re constantly told that newspapers are on life support; lucky to have made it this far but putting off the inevitable print apocalypse. If measured only in terms of circulation we might concur that a trip to a Swiss clinic is in order. Newspapers still matter.
Stephen Waddington
DECEMBER 5, 2018
If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.
Stephen Waddington
SEPTEMBER 29, 2021
The New York Times printed the article in full. Practice includes research, planning, content, and measurement, in addition to media channels. Use robust planning tools such as the AMEC Integrated Evaluation Framework or the Government Communication Service OASIS model to align and measure activity against organisational objectives.
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