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MediaPulse | A Weekly Media Round-Up

Cision

Digital Drive: Several legacy media outlets accelerating digital strategies, including a digital-first shift at The New York Times ( POLITICO ), a fresh digital team at The Wall Street Journal ( Poynter ), the appointment of the first chief data officer at Time Inc. and The Wall Street Journal ( Capital) Time Inc.

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Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists

Sword and the Script

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. >>> Related: The Top Challenges in Journalism According to a Survey of Journalists and the Cliff Notes to 3 Studies by PR Tech Vendors [UML]. 1% said SnapChat.

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Brand24:  A Worthy Consideration for Media Monitoring [Product Review]

Sword and the Script

In one example, I noted Brand24 identified a reference to a client in the ABA Journal, three days before I saw it pop in other monitoring systems I currently use. It also monitors Reddit content but classifies the site, perhaps fittingly, as a forum. You can customize this view to suit your needs. 2) Brand24 is fairly easy to use.

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An Eclectic but Intriguing Mix of 32 Statistics that Summarize Public Relations and Marketing in 2019

Sword and the Script

Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and 1% said SnapChat. Blogs, including independent and corporate blogs, can be credible.

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#InnovateNow With Mercy Chikowore: The Power of Passion

Cision

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? Our CEO is now one of the top Bitcoin and financial experts and often gets called upon, especially for last-minute broadcast interviews.

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