Sword and the Script

SEPTEMBER 14, 2019

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. >>> Related: The Top Challenges in Journalism According to a Survey of Journalists and the Cliff Notes to 3 Studies by PR Tech Vendors [UML].

Survey 77

Survey Media Relations Report Media 77

Sword and the Script

DECEMBER 24, 2019

Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and 1% said SnapChat. 77% say they have “more” or “much more” responsibility for technology.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

APRIL 3, 2018

I haven’t seen a monitoring system that does this well yet and many monitoring systems OEM this technology, so some of these are using the same engine anyway under a white label. In one example, I noted Brand24 identified a reference to a client in the ABA Journal, three days before I saw it pop in other monitoring systems I currently use.

Media 64

Media System Tools Google 64