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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

This interview has been edited for length and clarity. Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. We recently had a conversation with a public affairs client.

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15 years after: the collective “grilling” of Jim Grunig still delivers visionary insights on the future of PR

PR Conversations

By João Duarte, National Scientific Committee member, FERPILab 15 years ago, a group of PR scholars, practitioners, critics, and lecturers collectively challenged Jim Grunig to address some of the recurrent issues that emerged in the PR Conversations blog at that time.

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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Amy Barnes, APR , and I just completed 58 interviews with members of the PRSA College of Fellows and Arthur W. In support of this view, Meng et al. Pursue the APR.

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Why ROI and PR are like Oil and Water

Doctor Spin

An organisation can establish the state of a relationship (before and after) through scientifically valid questionnaires for groups and semi-structured interviews of individuals. As noted above, I’m not naive enough to believe that one short blog post could resolve one of our industry’s most challenging dilemmas.

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How Amazon Uses Brand Storytelling to Inspire Investment

Beyond PR

Aswath Damodaran, at financial blog the Wall Street Pit, calls these brands story stocks , and these stories enable brands to live by different rules. Bezos outlined this thesis well himself in an interview with The Hollywood Reporter.

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The art of winning new business and crisis management: A Q&A with Clyde Group Partner Aubrey Quinn

NewsWhip

Clyde Group is a high-growth, PR & Public Affairs firm with a tremendous track record of success in Washington. AQ: Clyde Group is run conservatively from a financial standpoint, so we’re very selective about the services and vendors that we invest in. Clyde Group does a fair amount of crisis work.

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Contemplating selfie disruptions in historical and modern-day PR

PR Conversations

Other musings: Is this the prototypical interpretation of public relations? Toni Muzi Falconi , original founder of (Toni’s Blog before it became) PR Conversations , is a seasoned Italian scholar, professional and teacher. Are we happy with this? He remains a frequent contributor to PR Conversations.

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