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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely. Many of the most successful PR executives were former journalists.

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Gift Guide Pitching: Christmas in October (And September and August and July…)

Shift Communications

Christmas in July is more than a cute saying, as planning and pitching for the holidays beings in the early summer. Now that we’re getting closer to holiday madness, gift guide pitching is top of mind for agencies with a consumer portfolio. Long lead pitching happens as early as July for gift guides. Peter McCormack.

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3 Straightforward Ways to Engage with The Washington Post

Cision

The editors’ discussion demonstrated three major themes at work at The Washington Post that you’ll want to keep in mind if you plan on pitching the outlet in the future. The simple, old fashioned idea of offering to grab a cup of coffee with a reporter can go further than you think. Social Is Integral. ” Accessibility.

Pitching 159
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Behind the Headlines With Adriana Stan

Cision

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120
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PR Predictions For This Year’s Super Bowl Matchup

ImPRessions - Crenshaw Communications

It may be vanilla, but the healthy aging story just writes itself. The fashion factor. Cam recently appeared in jungle print courtesy of Versace, while Manning sported a conservative blue Zegna suit. The contrast alone is enough to send fashion bloggers into a frenzy of wondering who wore what better. The health angle.

Sports 149
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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

article thumbnail

25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.