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What Are the Various HubSpot Hubs and Which Do I Need?

PR 20/20

It includes features for content creation, social media management, email marketing, lead generation, marketing analytics, and more. It includes features such as ticketing, knowledge base management, live chat, customer feedback collection, customer satisfaction tracking, and automation tools.

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Niche Marketing: 5 Tips to Leverage Your Content Strategy

Critical Mention

Social Media. While email is the most effective marketing tool in any industry or niche, social media is the most effective way to identify a broader audience and bring its members to your list. Real-time social media monitoring is essential in measuring your content strategy. You can connect with her on Facebook.

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Monday Roundup: Blogging for Veterans

Waxing UnLyrical

Quick tip: build a multi-media knowledge base. You should check out what she’s doing with Social Strata, especially if you are looking to build and manage an online community, but I just loved this post about building a knowledge base. Based in the Washington, D.C.,

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#INBOUND17 HubSpot Product Updates—Beyond MAP & CRM

PR 20/20

Help customers help themselves with a native knowledge base. Facebook: The Facebook-HubSpot integration got a little deeper, with the integration of ads, audiences and video. Marketers can now create Facebook ads inside of HubSpot, which will be automatically synced and tracked in Hubspot.

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Relationship advice for PR practitioners

PR Conversations

Perhaps it is presumed that PR practitioners are competent in relationship building and don’t need to learn relevant craft skills in the same way that they need to learn to write for the media or other publics. Counting Twitter followers or Facebook likes does not constitute evaluation of organization-public relationships.

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How to Create Your Content Strategy From Scratch

Contently - Strategy

If you have a unique data asset or you have some knowledge based on the work you do and the service that you provide, double down on that.” ” said Caroline Paxton, RBC’s senior director of social media, content & strategic initiatives. For those of us in media and marketing, Twitter is a popular hangout.

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