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The brands that are winning the artificial inteIligence race in 2023

NewsWhip

Hugging Face, an AI developer that creates applications for machine learning, has partnered with Amazon Web Services to make AI open and accessible to all. In Hollywood, Lucasfilms, the film and television production company founded by filmmaker George Lucas, has used AI to alter actors’ ages in their movies.

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The Present & Future Tech Trends PRs Should Prepare For

Cision

Content optimization for the mobile and semantic web. Underneath that, however, is the quieter and even bigger shift towards the semantic web. Sometimes people enter a web search to see a variety of results from deliberate sources, but other times, they’re just looking for an authoritative answer to a question.

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Voice assistants: what you need to know for marketing and public relations

Stephen Waddington

Voice assistants can be used to serve media much like any other computing device, or indeed a radio or television. Voice assistants bring a further level of disintermediation to the web. Fake audio will almost certainly become an ethical concern for communicators. Therein lies an advertising opportunity.

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How Should People Feel about Machines?

Mindful Marketing

Students’ desires to text, check social media, and surf the web while in class have led many faculty members to begrudgingly prohibit technology in the classroom, but even with such policies in place, they still sometimes need to confront students who, like Ryan, feel they simply can't comply with the rules. .”

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Engaging (and grilling) the social side of James Grunig

PR Conversations

I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. Page conference three weeks ago, a panel on the new media suggested that Google should be the home page for an organization rather than its own web page.

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Journalism and News Trends for PR Pros

Cision

Tim Berners-Lee, who invented the World Wide Web, declared “ data-driven journalism is the future.” What it means for PR : As new technologies make it easier to manipulate emotion, ethics must keep up or better yet, stay ahead of change. Check out the 2015 Global Social Journalism Study!

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. The first and foremost for me is ethics and governance. It’s got to be ethical, not just because it’s the right thing to do. You’re a danger to your employer.