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Latin American PR Leaders on New Communication Essentials

PRSay

Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. Performance of digital tasks often places professionals in front of ethical conflicts when making decisions.”. Remain relevant. “We A brand’s communications should remain “simple, short and concrete,” he said. Embrace DE&I.

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Accreditation Goes Virtual

PRSay

With 14 years of experience in public information, the former journalist and mother of three boys sent in her application last August. Lester spent months studying for the exam, participating in the online prep course and listening to the audiobook “Fundamentals of Public Relations.”. Her goal was to take the test in June 2020.

Study 156
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The more contemporary the case study, the more applicable it can be to situations in the workplace. “By

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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.

Software 122
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Partisan Politics Complicates PR and Comms for Business, Survey Finds

Sword and the Script

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Media bias and PR ethics. The complete survey is freely available for download as a PDF on SlideShare.

Survey 119
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PR Rock Stars (of the future): 19 new college grads ready to take over the world

Communications Conversations

He’s a good listener, helps other students with ideas and critique, and is looked up to for his natural leadership abilities. He was a rock star in his work with the Navy, where he received multiple awards for his outstanding work and leadership. Nominated by Marlene Neill, Baylor University. Demi Busby, @Demi_Busby. Michael Johnson.

Groups 60
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Facebook PR Exposed

Flatiron Communications

Rather than come clean quickly with the facts as they knew them when they knew them, The Times alleges that Facebook’s leadership purposely misled the public (and its own board) in an effort to downplay the depth of the Russian breach of its global social influence platform. disregarded the core tenets of crisis PR. Myanmar Report.