Facebook And The Perils Of Opposition PR
ImPRessions - Crenshaw Communications
NOVEMBER 15, 2018
Is it ethical for a PR agency to smear a competitor? Its strategies are right there in the first words of the title – Delay, Deny, and Deflect. But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple.
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