Ethical Voices
JUNE 12, 2023
What is the most difficult ethical challenge you ever confronted? When you call it the ACA and you describe it to them, “This means that you get health insurance and you don’t have to worry about going to see a doctor.” What is the best piece of ethics advice you were given? They are probably going to support it.
5W PR
JUNE 20, 2023
There are a few strategies to ensure that marketing campaigns for rehab and mental health centers prioritize compassion, empathy, and ethical practices, while effectively reaching and engaging the target audience. Storytelling One of the most powerful ways to maintain compassion in marketing campaigns is through authentic storytelling.
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ImPRessions - Crenshaw Communications
MAY 24, 2022
Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts.
Communications Conversations
AUGUST 31, 2018
Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. Those kinds of partnerships will require a delicate balance, so journalists can maintain their ethical standards and brands can achieve a proper ROI, but I think it is an opportunity ripe for the picking. A lot of things.
Contently - Strategy
JUNE 11, 2020
Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.”
Contently - Strategy
SEPTEMBER 15, 2021
Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.”
Scott Public Relations
NOVEMBER 10, 2022
It doesn’t mean abandoning ethics. Sell out our ethics and values? Yes, we know storytelling has been a communications mantra for some time. The week that 27 million Americans lost their health insurance, how many lost their coverage in other countries? Today, we need to go on the attack. Of course not. Tell stories.
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