article thumbnail

To Serve the Public Good, PR Pros Can Help Stop Spread of Vaccine Disinformation

PRSay

Particularly now, as misconceptions, inaccuracies and untruths threaten to prolong the coronavirus pandemic, we need to tap into our profession’s roots in behavioral science and fulfill our profession’s ethical obligation to serve the public good by helping consumers of news and information make better decisions, online and off.

Publicity 168
article thumbnail

The Amplification Hypothesis: How To Counter Extreme Positions Effectively

Doctor Spin

Comprehensive Handbook of Psychology. They may also have become disillusioned with the group purpose, process, or leadership and are seeking a viable alternative.” Source: changingminds.org According to conversion theory, while majorities often claim normative social influence, minorities strive for ethical high ground.

How To 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Maximising resilience of health and well-being assets in crisis situations

PR Conversations

It may be that practitioners highlight the issue during planning discussions, engage with HR or their leadership team. There is absolutely a wider societal dimension to this and it also links to leadership, employee engagement as well as public relations and communications.

Crisis 63
article thumbnail

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

James Grunig assembled a team of six public relations academics and practitioners under his leadership. Shirley Leitch and David Neilson challenge the rigid nature of the Excellence Theory in a chapter written for the Handbook of Public Relations[vii]. Other challenges include ethics, power, propaganda and Western bias.