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Appetite remains for agency acquisitions across UK and Europe

Wadds Inc.

A positive outlook and new found resilience underpins the UK and EU marketing communications marketplace, with acquisition opportunities for businesses offering strong propositions and sought-after capabilities. Paul Winterflood How is the UK market performing right now? We are bullish about the market for the medium term.

Agency 52
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Hidden PR Tools In Top Movies

ImPRessions - Crenshaw Communications

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. Plus, communications technology plays a crucial role in the plot. Crimson Tide (1995) — Crisis Planning.

Tools 170
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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

If you’re a consumer who is considering spending $26,750 (MSRP) for a 2015 Hyundai Genesis, is it reasonable to expect that Hyundai’s marketing will contain no simulations, dramatizations or other fakery? I think that poetic license is understood with so obvious a commercial enterprise. Source: Forbes ). asks Preston.

Film 48
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How Amazon Uses Brand Storytelling to Inspire Investment

Beyond PR

You’re not going to get anywhere today if you don’t have a credible, unique story,” says Ken Wincko, SVP of Marketing at Cision and PR Newswire, in Branding for Growth: A C-Level Strategy. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Nobody will watch.”

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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. The multi-pitch generator is only available for enterprise customers ( see pricing ). This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images.

Software 121
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Examining the (weird) science of communication presentations

PR Conversations

Here is an example: Viewing native plants with the lens of traditional history and use, not just as a species waiting for exploitation by another nation, culture, or commercial enterprise. I would deem Danielle Brigida an early adopter of social media and online technology in the non-profit sector. Diversity key in communicating ideas.

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Examining the (weird) science of communication presentations

PR Conversations

Here is an example: Viewing native plants with the lens of traditional history and use, not just as a species waiting for exploitation by another nation, culture, or commercial enterprise. I would deem Danielle Brigida an early adopter of social media and online technology in the non-profit sector. Diversity key in communicating ideas.