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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Paul: Could you speak about that and how do you think agencies should think about adopting tools and technology and doing it well and getting adoption of the tools? Various comms tools have different access levels for Enterprise organisations which drives me mad – “Who has our login for X product?” Darika: It’s hard.

Data 176
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We Must Confront the Uncomfortable Truths – Roger Bolton

Ethical Voices

What to do when a reporter is writing a story that you know will quickly become inaccurate Why we need to confront the uncomfortable truths The ethical use of technology and AI Understanding the Page Principles Why don’t you tell us a little more about yourself and your career? Technology is at the heart of it.

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Hidden PR Tools In Top Movies

ImPRessions - Crenshaw Communications

Plus, communications technology plays a crucial role in the plot. Michael Corleone moves his family to Nevada as part of a larger reputation management initiative to establish the enterprise as a legitimate business. This solid public affairs maneuver would position the family as philanthropists and a socially responsible business.

Tools 170
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Appetite remains for agency acquisitions across UK and Europe

Wadds Inc.

Its strategic advisory services help to effectively manage risks, build revenues, attract and engage people and identify key opportunities to improve performance and enterprise value. Corporate and public affairs agencies are expected to continue to do well, healthcare also but perhaps less so whilst consumer and technology will be tougher.

Agency 52
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How Amazon Uses Brand Storytelling to Inspire Investment

Beyond PR

Amazon.com serves consumers and AWS serves enterprises that need web based services. You can have the best technology, you can have the best business model, but if the storytelling isn’t amazing, it won’t matter. His premise is that the core values of both AWS and Amazon.com are the same, to save customers time and money.

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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. The multi-pitch generator is only available for enterprise customers ( see pricing ). Source: The State of PR Technology 2023 Report by Prowly. The second feature is a “biography generator.”

Software 121
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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

I think that poetic license is understood with so obvious a commercial enterprise. Contrasting the intimacy of her hand-drawn message to Dad with the immensity and technology of space, and the cars writing in unison across miles of lake bed is effective. If Hyundai Staged Some of the Spot, So What? asks Preston. Ethically ambiguous?

Film 48