Buying or Selling Martech: Cybersecurity Emerges as a Key Point of Differentiation
Sword and the Script
SEPTEMBER 28, 2021
58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. The company polled 427 respondents from businesses with more than 500 employees and found security was the top consideration in evaluating martech tools. 31% said a lack of security and privacy features, and.
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