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No Going Back After COVID — Communications Trends for 2021

PRSay

After dealing daily with the health and financial concerns for employees and their families in a COVID world, genuine empathy will underpin all communications as never before. The imperative is creating a unique culture for all employees when many will not be in the office full-time — or at all. Avoid remote culture shock.

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Top 10 Reasons To Work At A PR Firm

ImPRessions - Crenshaw Communications

While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work. We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing. “Real-world” opportunities from day one.

Skype 147
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You’ve Got Meal: Stepping away from email for lunch

Barokas

Internal emails, client emails, newsletters, coordinating with reporters, maybe the occasional email from your mom. And even when someone was out for a quick 15-minute food run, you could still count on them to respond to a Skype or email while they were waiting in line. PR often feels like a game of email ping pong.

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How to film thought leadership when you’re stuck indoors

Prohibition

Whether it’s an internal message from a senior leader to employees or a video for social media explaining your company’s response to the current situation, there’s lots of reasons why you might need to film someone in your company talking to camera over the next few weeks.

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Power to the People

PR Breakfast Club

It takes a special environment to enable employees to promote their ideas both internally and to the editors and others being pitched. It is critical that employees feel that they belong to the organization, not in the sense of possession, but in the sense of belonging to a club or feeling valued. Creativity. Team Spirit.

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How PR and corporate communications can use animated gifs

Stuart Bruce

One of my favourites is to promote a commuter toolkit from the International Sustainability Institute in Seattle. Processes – Gifs can also be used to illustrate complex business processes like this animated infographic from South African brewery Stellenbrau showing how beer is brewed: Gifs for employee engagement and internal communications.