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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). negative publicity; and.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). negative publicity; and.

Ethics 40
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article thumbnail

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). negative publicity; and.

Ethics 40
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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

I am sure there are statistics somewhere that record the number of employees who stick around long term after a crisis has occurred and if there aren’t, then there should be. There is absolutely a wider societal dimension to this and it also links to leadership, employee engagement as well as public relations and communications.

Crisis 63
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. Shirley Leitch and David Neilson challenge the rigid nature of the Excellence Theory in a chapter written for the Handbook of Public Relations[vii]. Table 3: Academic criticism of the Excellence Theory.