Ethics Right at Your Fingertips

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” ” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Take moment and scroll to the middle of the page on the left and check out the ethics tab that says Explore.

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Ensure the communication is consistent with the company’s ethics and culture. The codes of ethics of most national and international PR and communication associations make it clear when it comes to members’ obligations to ethical practices, maintaining integrity and accuracy, and not knowingly, intentionally or recklessly communicating false or misleading information.

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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Ensure the communication is consistent with the company’s ethics and culture. The codes of ethics of most national and international PR and communication associations make it clear when it comes to members’ obligations to ethical practices, maintaining integrity and accuracy, and not knowingly, intentionally or recklessly communicating false or misleading information.

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Ensure the communication is consistent with the company’s ethics and culture. The codes of ethics of most national and international PR and communication associations make it clear when it comes to members’ obligations to ethical practices, maintaining integrity and accuracy, and not knowingly, intentionally or recklessly communicating false or misleading information.

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Shirley Leitch and David Neilson challenge the rigid nature of the Excellence Theory in a chapter written for the Handbook of Public Relations[vii]. Other challenges include ethics, power, propaganda and Western bias. His book explores what this means for organisational communication and how this effect can be used to build the reputation of an organisation. But the Internet has made the second flow critical to the management of the reputation of an organisation and a market.

Maximising resilience of health and well-being assets in crisis situations

PR Conversations

See: The Handbook of Salutogenesis by Mittelmark et al (2017).] The diagram below highlights a number of relevant ‘assets’, many of which I’ve come across within the career literature where the concept of resilience is also discussed. I’d like to challenge this emphasis on the relatively rare type of crisis that generates global headlines and is truly a threat to the survival of an organisation/state institution and its reputation.