Amazon case study: Should rank-and-file employees be speaking on behalf of brands?
AUGUST 21, 2015
But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. And, this opens up, yet again, a discussion we’ve had before: Should employees be empowered to speak up during a company crisis or firestorm? According to Amazon’s Corporate Governance page , “In performing their job duties, Amazon.com employees should always act lawfully, ethically, and in the best interests of Amazon.com.”