2021

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Long-form content is making a big comeback

Communications Conversations

For years, what’s been one of the key social media “best practices” that’s been beaten into our heads? So, is long-form content back en vogue? And, if you look at social media (and the comments in the YouTube video), you’ll see proof many people watched the whole video–not just the first 10 seconds.

Video 140
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Clubhouse by the numbers (and the numbers might surprise you)

Communications Conversations

So, I thought today we’d look at 5 pieces of data and what they tell us about the ultra-hot social media app so far (and its future). right now, so if you’re targeting an international audience at all, they’re not there en masse just yet. They always want to know “what’s next” with social media.

Reddit 103
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Five myths about shaping online reputations.

PR in High Definition

Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels. From website copy, to social media strategies, to, more recently, virtual events. We know that mistakes can happen.