Cision

JANUARY 24, 2017

Press releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth. With the right strategy, you can measure your press releases’ success more effectively and prove how valuable they are to your business.

Measurement 198

Measurement Analysis Data Examples 198

ImPRessions - Crenshaw Communications

JANUARY 23, 2017

As the Trump and the media squared off, I was struck by a provocative post about Trump’s PR skills. I’ve blogged about Trump’s PR and media skills myself, but it’s increasingly hard to accept his example as a model of effective public relations. And those shoes are pretty uncomfortable.

Publicity 215

Publicity Survey Interviews Sports 215

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

For example, surveys about our about the coming election might have seemed redundant during our poll-heavy and lengthy campaign season, but the “ top American fears ” hook for one annual study was not only well designed, but well packaged and the result was truly newsworthy content. Don’t stop with a press release.

Survey 156

Survey How To Construction Data 156

ISEBOX

JANUARY 26, 2017

Suddenly, $679 doesn’t sound so bad compared to the risk to patient safety – and negative press about to surface, with your company at the vortex of the storm. Or, the surgical robots your company pioneered are going to be hacked through a hospital’s network, causing havoc in the middle of a procedure.

Pharmaceuticals 70

Pharmaceuticals Healthcare Enterprise Policies 70