Mon.Jun 27, 2022

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5 Ways To Amplify PR Efforts

ImPRessions - Crenshaw Communications

The right public relations strategy allows brands to build visibility while creating or deepening connections with key audiences. But tools like press releases and feature story placements are just the beginning. Here are five ways to amplify PR efforts. Social media adds value. Social media posts can be more than company news and updates. Brands get creative on social channels.

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Announcing the winners of the 2022 Bulldog PR Awards—congrats, top dogs!

Agility PR Solutions

Bulldog Reporter is pleased to announce the winners of the 2022 Bulldog PR Awards. The awards program recognizes remarkable PR and communications campaigns and impressive individual and agency contributions to the industry. The Bulldog Awards offer a unique, industry-specific evaluation process by being the only PR awards program judged exclusively by journalists. “This year’s entries […].

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Public Relations Strategies for Ad Tech Companies

5W PR

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. Many companies are more than happy to invest in ad tech because of its capabilities to target audiences while generating a lot of insights.

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4 ways to use your website as a PR tool

Agility PR Solutions

In terms of the PR tools that are widely and readily available to your company, there is no doubt that an effective website needs to rank right at the top. There are all sorts of explanations as to why you website can prove to be a major benefit in so many different ways, but the […]. The post 4 ways to use your website as a PR tool appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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#MediaMonday – Alexa D’Angelo

HMA Public Relations

We are back with another #MediaMonday and our latest feature comes to us from Alexa D'Angelo, the editor of the Community Impact Newspaper in Chandler and Tempe. Meet Alexa and read about her outlet, how she got her start in writing, her favorite stories and more.

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Q&A: Are Cover Letters Still Relevant?

Culpwrit

Q. Most online job boards seem to only want a copy of my resume, but some postings require a cover letter and others make them optional. A cover letter takes a lot of thought and time. Does it really matter? -DL A. Over the years, I’ve often had similar doubts–mainly because I’ve seen so… Continue reading Q&A: Are Cover Letters Still Relevant?

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In a Web3 world, should brands collaborate more with customers on campaigns and products?

Agility PR Solutions

The web’s next evolutionary phase is set to be radically different from its current incarnation. Built around blockchain and tokens and decentralized by nature, Web3 aims to bring the web back to its democratic roots and wrest power away from the handful of big tech companies that have dominated Web2. One area where Web3 could […]. The post In a Web3 world, should brands collaborate more with customers on campaigns and products?

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Prince Charles risks alienating younger generations over accepting cash from Qatari politician

Mark My Words

The i. Prince Charles risks “alienating” people who are already sceptical about the relevance of the Royal Family following allegations he accepted a suitcase containing a million euros in cash from a former Qatari prime minister, an expert has said. It emerged over the weekend that Prince Charles had accepted three charity cash donations amounting to €3m from Sheikh Hamad bin Jassim bin Jaber Al Thani between 2011 and 2015.

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The onset of digital fatigue is driving marketers to increase investment in analog tactics

Agility PR Solutions

A significant majority (80 percent) of B2B marketing respondents in a new survey recognize that the pandemic has increased their reliance on digital touchpoints, according to new research from hybrid experience firm PFL and conducted by Forrester Consulting, which reveals insights from marketing leaders in North America on their use of direct mail experiences to […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Why Prince Andrew may be out of public sight — for now

Mark My Words

CBC News It was described as a “family decision.” But there is a sense that it may have been more like an edict or decree, with some in the Royal Family — particularly Princes Charles and William — doing whatever they could to ensure someone else — Prince Andrew — stayed well out of public view. Andrew, who settled a civil sexual abuse lawsuit recently and had repeatedly denied the allegations at the heart of it, was at private events associated with the Order of the Garter, a high-

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Q&A with Polly Winograd Ikonen, Senior Counselor

Landis PR

Photo of Polly Winograd Ikonen. By Landis Staff. Can you tell us about your background? My career started 35 years ago at a PR agency that specialized in the luxury lifestyle sector. I then moved in-house and spent several decades at major cultural institutions on both coasts in roles that spanned the full MarComm spectrum – advertising, content marketing, special events, audience development, sales collateral, B2B lead generation, etc.

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Starting a Self Publishing Business

Ronn Torossian

Starting a self-publishing business is an accomplishment. A self-publisher not only writes the novel or the book but also sees it through every step of production and printing, and then also supervises its sales and promotion. There is nothing new about self-publishing. It has been practiced for hundreds of years. Writers like Edgar Allan Poe […].

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