Cision

JULY 19, 2017

Mid-summer in public relations means one thing — holiday gift guide pitching season is here. Editorial staffs at major publications are gearing up for their annual product recommendations, bloggers and influencers are outlining deadlines and a variety of guides they will publish, and you the PR professional are planning to showcase your latest product for the holidays.

Pitching 235

Pitching Print Creativity Blogging 235

Ronn Torossian

JULY 19, 2017

Even if you only have one location – restaurant, bar, hotel and the like, public relations should be part and parcel of every day. There are some things you should be doing to keep your business in the minds of customers – both current and potential ones. Customer Service. Before you start worrying about anything else, make sure that every person who walks through the doors of your establishment feels at home.

Hotels 150

Hotels Customer Service Blogging Brand 150

Shift Communications

JULY 19, 2017

While Discovery channel is currently running their “it’s still a bad week to be a seal” campaign, we have a feeling it’s really sharks who are in for a tough few days. Why? Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year.

Case Study 118

Case Study Crisis Management Crisis Study 118

Barokas

JULY 19, 2017

Being new to things is always a mix of discomfort and energy. At the start of my PR journey, that is exactly how I feel. Leaving the marketing classroom, I was excited to finally put all of my “book” knowledge to use as part of my career. While my college classes were helpful, I find myself most often applying to PR what I learned as an assistant research analyst with my university’s research center.

Energy 68

Energy Internal International Data 68

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

BradleyPR

JULY 19, 2017

At some point in your educational career, you have probably considered changing from your dream major in hopes of a better job. The fear of not making enough for a living can cause you to second guess the true value of what you love to do, and leave you thinking that you don’t have what [.].

Education 59

Education Marketing Publicity 59

HMA Public Relations

JULY 19, 2017

Rachel typically writes about PR "gone bad" in the sports world; however, her blog post today focuses on the exact opposite, thanks to tennis pro, Andy Murray! [Click below for more]. The post Sports PR Gone Good – PR for Andy Murray appeared first on HMA Public Relations.

Sports 41

Sports Writing Blogging Publicity 41

Norton's Notes

JULY 19, 2017

With campaigns becoming increasingly more integrated and digital, I like to stay abreast of what has been happening in the creative sector. I mean it can’t hurt to be aware of the finest campaigns and the best ideas and executions can it? I like to use them as inspiration for our next campaign at Prohibition although often they are in completely different sectors but it can help you whilst you are scratching your heads in a brainstorm.

Hotels 28

Hotels Video Fashion Creativity 28