Thu.Feb 21, 2019

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Startup PR Myths Debunked

Flack's Revenge

It has been almost a year since I blogged about common startup PR myths. That post drew from NY Tech Meetup mail list discussions and cited arguments for and against PR. Since then, I’ve run across a few more myths. So I thought I’d update that post. You Don’t Need PR if you have a Great Product. This myth is based on the old cliche’ that if you can only build a better mousetrap, the world will beat a path to your door.

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How web design is changing digital marketing communications

Agility PR Solutions

Digital marketing is now the cornerstone of the industry. Across every field, digital marketing is employed in great numbers as every company now has at least one digital component. With every company having, at the very least, a website, the importance of digital marketing is now arguably greater than that of physical marketing. It is […]. The post How web design is changing digital marketing communications appeared first on Agility PR Solutions.

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Just imagine how we’ll market to today’s tweens when they’re 20-somethings

Communications Conversations

A couple weeks ago, I attended my nephew’s fourth birthday party. At that party were seven kids (including mine) under the age of 14–Gen Z, according to the experts. Of course, we parents all had our phones out documenting many moments of this party. But, later that day, I couldn’t help but think about the kids at that party–my niece and nephew and my kids, and how we, as marketers, will be marketing to them in the next 10-20 years.

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Keep the customer satisfied—3 practical ways to impress a client

Agility PR Solutions

Business meetings are the perfect opportunity to meet your client, showcase your ideas and prove how your company can benefit theirs. However, a large part of your planning for the meeting should focus on how best to impress your client, as this will encourage them to work with your brand and show your company to […]. The post Keep the customer satisfied—3 practical ways to impress a client appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Stop Trying to Make Fetch Happen – A PR Puppy Story

Barokas

I never owned a dog. Not even as a kid. We had cats, fish, hamsters, and even two lizards. But never. dogs. I’ve just never been a dog person. I could blame my parents but that’s assigning blame to something. that just is what it is. I don’t get pawternity leaves. The phrase ‘fur baby’ makes my skin crawl. And the very mention of. emotional support dogs is paying for my therapist’s beach home.

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Muck Rack's list of journalists not going to SXSW 2019

Muck Rack

Muck Rack's list of journalists not going to SXSW 2019

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The Sky is Not the Limit

HMA Public Relations

How does a less than stellar high school student find his way to college and eventually in space? By reading a book. Captain Scott Kelly, the […]. The post The Sky is Not the Limit appeared first on HMA Public Relations.

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The power of storytelling and why your business needs a brand story

Public Relations Sydney

A hyper paced news cycle and endless stream of shared content has made it increasingly difficult to be noticed by the media. For this reason, storytelling for your business has never been more important. Businesses must look beyond differentiating just their services and products, and instead focus on personifying their business through sharing their story. […].