Agility PR Solutions

MAY 21, 2023

We need to keep up with the advancement of AI in marketing communications and PR. With recent advancements in content creation, social and news media monitoring and listening, as well as predictive earned media placement, AI is proving that it can be a resourceful tool for many PR practitioners. As the technology quickly progresses, many […] The post As AI infiltrates PR, here are 5 use cases and watch outs pros must heed appeared first on Agility PR Solutions.

Media 178

Media Communications Resources Tools 178

Mindful Marketing

MAY 21, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing In casual interpersonal conversation, two topics have long been taboo: politics and religion. By contrast, in advertising, politics are usually fair game, but religion has largely remained off-limits, until now. So, h ave two widely broadcast religion-related campaigns changed an age-old mass communication commandment?

Advertising 98

Advertising Advertising Television Communications 98

Agility PR Solutions

MAY 21, 2023

Your company’s reputation has always been important, but in today’s digital environment, a great reputation is even more essential. Good PR can be the difference between increased sales and missed opportunities. Whether you sell products to other businesses or to end consumers, what your company stands for and how you treat clients can have a […] The post 5 actionable tips for improving your business’s online reputation appeared first on Agility PR Solutions.

Reputation 78

Reputation Consumer Company Publicity 78

Maxim Behar

MAY 21, 2023

Called "The Magic of Seychelles Cuisine and stories from the "Paradise on Earth" in Bulgarian, the book holds 25 recipes from Seychellois cuisine, ranging from starters, main dishes to desserts. Behar, who is the owner and CEO of an award-winning European PR corporation, M3 Communications Group , told SNA that one of the unique sides of the beautiful country of course is the unique cuisine.

Tourism 52

Tourism Writing Agency Corporate 52

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

Agility PR Solutions

MAY 21, 2023

New research finds women are more open to receiving healthcare information and more likely to visit pharmaceutical brand sites than men, but they are much more receptive to that information when it is customized to them, particularly LGBTQ+ and BIPOC audiences—illustrating the healthcare gap that exists when brands position their offerings only to a general […] The post New research highlights an opportunity for health brands to better support healthcare parity for women appeared first on

Healthcare 78

Healthcare Brand Branding Pharmaceuticals 78

Agility PR Solutions

MAY 21, 2023

Companies worldwide have been searching high and low for efficient solutions to the litany of challenges they’re facing in the post-pandemic business world—data management, transformation processes, talent acquisition and retention, and customer and stakeholder experience mastery among them—and C-suite leaders are becoming convinced that their problem-solving hero has arrived in the form of AI.

Data 78

Data Company Publicity Trends 78

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. Having worked at (and with!) many different types of PR agencies, let me give you the basic rundown on how to get it right. Here we go: Table of Contents I. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III.

Agency 52

Agency Publicity Crisis Communications Public Affairs 52