Influencer marketing is shifting in 2020, with YouTube and TikTok in a power struggle
Agility PR Solutions
JUNE 7, 2020
Just as it’s always been, today’s influencer marketing is about hard-wired details like platform domination, number of followers and level of engagement—but now it’s also about less tangible factors like authentic voice and consumer trust.New research from global influencer marketing firm TAKUMI explores the industry’s dynamics with a study of over 2,000 consumers, marketers and […].
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