Tue.Jun 18, 2024

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7 ideas explaining why the B2B SaaS sector is sluggish right now

Sword and the Script

Too many B2B SaaS companies went after ‘bad fit customers’ under a mandate of ‘growth at all costs’ – along with these other trends – is the cliff notes on what’s thwarting sales and marketing in the tech sector In the years following the dot-com bubble, I had the good fortune of representing a $180 million venture capital (VC) fund (they are much bigger now).

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How AI-driven tools can enhance media monitoring in PR campaigns

Agility PR Solutions

With artificial intelligence eating up more column inches than almost anything else in recent history, its arrival as a tool that can itself revamp the way PR campaigns function is probably not much of a shock for those with their ears to the ground. What is intriguing is how AI’s influence over media monitoring shapes […] The post How AI-driven tools can enhance media monitoring in PR campaigns appeared first on Agility PR Solutions.

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2024 Vuelio Pricing – How Much is Vuelio?

Prowly

Vuelio is popular PR and communications software used by companies that want to amplify their media relations, monitor their media coverage, and engage with key stakeholders such as journalists and content creators. This PR tool is primarily used in the UK and Ireland but it can also be used by organizations with a global reach. […] The post 2024 Vuelio Pricing – How Much is Vuelio?

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Content marketing for small businesses: A comprehensive guide

Agility PR Solutions

In the world of marketing, content is king. For small businesses aiming to make a big impact, mastering the art of content marketing is crucial. By creating and distributing valuable, relevant, and consistent content, small businesses can attract and retain a clearly defined audience. This approach not only helps in building brand awareness but also […] The post Content marketing for small businesses: A comprehensive guide appeared first on Agility PR Solutions.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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How to Create a Data-Driven PR Strategy in 2024

Prowly

You can’t improve on what you don’t measure. In public relations, it’s easy to get sidetracked and claim that a press release received extensive media coverage. However, facts and figures are crucial for any PR strategy—whether you’re working in a PR agency or as part of an in-house PR team. Adopting a data-driven PR strategy […] The post How to Create a Data-Driven PR Strategy in 2024 appeared first on Prowly Blog.

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Unlocking the Power of AI to Transform Your Marketing Strategy

Inbound PR

The marketing world has been significantly transformed by the advent of artificial intelligence (AI). With AI's ability to streamline processes, enhance personalisation, and boost content quality, savvy marketers are leveraging its power to stay ahead of the curve. I use AI every day for various content marketing activities and I save at least double the time if not more thanks to Gen AI these days and especially ChatGPT that I am a huge fan of not just for content creation but also for research

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Coffee with a Journalist: Stephanie Palazzolo, The Information

OnePitch

Stephanie Palazzolo is an AI reporter at The Information covering artificial intelligence startups, VCs, tech giants and research. Stephanie also writes AI Agenda, The Information's daily newsletter.

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