The Resolution Blog

JUNE 1, 2023

Due to its success ‘Secret Cinema’ isn’t so secret anymore. The London-based entertainment company that specialises in immersive film events now has fans throughout Europe and has recently launched in the US. The magic of the immersive performances has led to a cult following. But how much of the following is driven by PR and […] The post Inside ‘Secret Cinema’ appeared first on PR Resolution — by CoverageBook.

Film 293

Film Company 293

NewsWhip

JUNE 1, 2023

In 2023 we’ve experienced a rapid rise in artificial intelligence discourse, as the public begin to see firsthand the impact these advances have on their daily lives, while grappling with concerns over ethics, job elimination, and how it will evolve. In the last five months alone there have been more articles written about artificial intelligence and more engagements to those articles than in all of 2022.

Technology 147

Technology Film Viral Ethics 147

Steve Barrett on PR

JUNE 1, 2023

The LGBTQ+ community is under fire like never before and brands must be prepared to play the long game and demonstrate authentic values if they are serious about being supportive.

Community 128

Community Brand Branding Blogging 128

5W PR

JUNE 1, 2023

When it comes to international foods and snacks, different regions have different tastes and preferences. What may be a popular snack in one region may not be as popular in another. For this reason, when creating a food marketing strategy , brands should consider customizing snack flavors for international markets to easily cater to their international snacks.

Local 88

Local Internal International Consumer 88

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JUNE 1, 2023

Your book promotion strategy might involve book reviews, attending book signings, conducting book readings, and running contests and giveaways. However, one mention in the press can multiply your efforts, sending a community of readers your way, and earning your book a spot on the bestsellers list. Want some proof? Suzie Collins is already a popular […] The post Best practices & tips for writing an engaging book press release appeared first on Agility PR Solutions.

Writing 86

Writing Community Strategy Publicity 86

Agility PR Solutions

JUNE 1, 2023

A/B testing is a process marketers use to improve and optimize the performance of their marketing campaigns which leads to better results and more engagement and conversions. Maximizing the impact of A/B testing is essential in determining the success of your performance marketing campaigns. In this article, you will learn the basics of A/B testing […] The post How to maximize the impact of A/B testing in your performance marketing campaigns appeared first on Agility PR Solutions.

How To 86

How To Marketing Publicity 86

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. How do you define reputation management and why do you think it’s important for companies of all sizes?

Technology 78

Technology Interviews Reputation Crisis 78

Agility PR Solutions

JUNE 1, 2023

Much recent research has shown that many consumers have trust issues with generative AI as the tech powers its way through business operations, sweeping many standard practices into virtual obsolescence. But we might have gotten it wrong up to this point: new research from visual commerce platform StoryStream shows that people aren’t actually intimidated by […] The post In AI we trust—it’s the marketers behind the curtain that consumers really fear: New research finds big concerns about b

Consumer 78

Consumer Brand Branding Marketing 78

Institute for Public Relations

JUNE 1, 2023

This blog is provided by the IPR Organizational Communication Research Center Be it the 3 a.m. phone call from your CEO or a polite ask (even though it’s not really an ask) to leave early from a vacation to return to work, a crisis can upend your life. Crisis communication professionals must always be at … Continue reading How Can You Best Prepare for a Crisis?

Crisis 72

Crisis Crisis Communications Blogging Communications 72

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles. One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Cons

Automotive 73

Automotive Mobile Technology Trade Shows 73

HMA Public Relations

JUNE 1, 2023

While blue checkmarks on social media were previously only given to public figures and big companies, times have changed. Justin Liggin outlines what verification is like on the most significant social media platforms in this blog post.

Social Media 61

Social Media Media Blogging Company 61

Institute for Public Relations

JUNE 1, 2023

This summary is provided by the IPR Organizational Communication Research Center. Dr. Cornelia Wolf and colleagues conducted research on the role and need for strategic internal communication in startup environments. A review of 25 journal articles focused on strategic communication, business management, and entrepreneurship was conducted between January 2010 and June 2020.

Internal 52

Internal International Communications Journalism 52

Maxim Behar

JUNE 1, 2023

Georgi Gospodinov receiving the great Bookers award in London all of that happens with only 30 letters in our alphabet, and this caused universal euphoria. I thought of two other letters from our alphabet who literally work wonders. Culture and fake Only three letters difference, right? Otherwise - from earth to heaven. And with this I am answering the endless cries, how the state should money into culture, support authors, actors, invest in theatres, provide them with everything they want now a

Consumer 52

Consumer Writing Marketing 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Institute for Public Relations

JUNE 1, 2023

This summary is provided by the IPR Organizational Communication Research Center Dr. Peng, Dr. Nie, and Dr. Cheng examined how team abusive supervision created team distrust in the supervisor and eventually induced team behavioral resistance to organizational change. Researchers collected three-wave survey data from 124 teams in four organizations that were part of a large … Continue reading Why do Teams Exhibit Behavioral Resistance to Change?

Survey 52

Survey Data Communications Employee 52

PR Fuel

JUNE 1, 2023

About 72% of marketers use content marketing to educate their audiences. Costing 62% less than outbound marketing, content marketing generates three times as many leads. Over 80% of marketers say content is now a core business strategy. With 83% of. Read More The post A Beginner’s Guide to Technical Writing appeared first on eReleases.

Writing 52

Writing Content Marketing Education Marketing 52

Institute for Public Relations

JUNE 1, 2023

This summary is provided by the IPR Organizational Communication Research Center Dr. Heewon Kim and colleagues examined how perceived qualities of change communication, organizational support, and supervisor support during the COVID-19 pandemic influenced young adult workers’ resilience and efficacy. An online survey among 293 South Korean young adult workers was conducted in July 2020.

Survey 52

Survey Communications 52

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Yes, that’s right, it’s not just for marketing teams! Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question:

Strategy 370

Strategy Communications Reputation Measurement 370

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Institute for Public Relations

JUNE 1, 2023

IPR is featuring some of the many LGBTQ+ pioneers who impacted the field of public relations in celebration of Pride Month. Harry Hay was born in England in 1912. Hay and his family immigrated to California when he was a child. In 1950, Hay co-founded the Mattachine Society in Los Angeles.

Publicity 52

Publicity Nonprofit Blogging 52