Thu.Jun 01, 2023

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Inside ‘Secret Cinema’

The Resolution Blog

Due to its success ‘Secret Cinema’ isn’t so secret anymore. The London-based entertainment company that specialises in immersive film events now has fans throughout Europe and has recently launched in the US. The magic of the immersive performances has led to a cult following. But how much of the following is driven by PR and […] The post Inside ‘Secret Cinema’ appeared first on PR Resolution — by CoverageBook.

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The narratives shaping Artificial Intelligence discourse in 2023

NewsWhip

In 2023 we’ve experienced a rapid rise in artificial intelligence discourse, as the public begin to see firsthand the impact these advances have on their daily lives, while grappling with concerns over ethics, job elimination, and how it will evolve. In the last five months alone there have been more articles written about artificial intelligence and more engagements to those articles than in all of 2022.

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Pride in PR: Genuine allyship is required more than ever

Steve Barrett on PR

The LGBTQ+ community is under fire like never before and brands must be prepared to play the long game and demonstrate authentic values if they are serious about being supportive.

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Why You Should Consider Customizing Snack Flavors for Different Regions

5W PR

When it comes to international foods and snacks, different regions have different tastes and preferences. What may be a popular snack in one region may not be as popular in another. For this reason, when creating a food marketing strategy , brands should consider customizing snack flavors for international markets to easily cater to their international snacks.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Del Martin (1921-2008) and Phyllis Lyon (1924-2020)

Institute for Public Relations

IPR is featuring some of the many LGBTQ+ pioneers who impacted the field of public relations in celebration of Pride Month. In 1950, Del Martin met Phyllis Lyon while working in Seattle, Washington. The couple moved to San Francisco in 1953.

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Blue Ocean Global Technology Interviews Casey Boggs of ReputationUs

Reputation Us

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. How do you define reputation management and why do you think it’s important for companies of all sizes?

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How to maximize the impact of A/B testing in your performance marketing campaigns

Agility PR Solutions

A/B testing is a process marketers use to improve and optimize the performance of their marketing campaigns which leads to better results and more engagement and conversions. Maximizing the impact of A/B testing is essential in determining the success of your performance marketing campaigns. In this article, you will learn the basics of A/B testing […] The post How to maximize the impact of A/B testing in your performance marketing campaigns appeared first on Agility PR Solutions.

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How Can You Best Prepare for a Crisis?

Institute for Public Relations

This blog is provided by the IPR Organizational Communication Research Center Be it the 3 a.m. phone call from your CEO or a polite ask (even though it’s not really an ask) to leave early from a vacation to return to work, a crisis can upend your life. Crisis communication professionals must always be at … Continue reading How Can You Best Prepare for a Crisis?

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In AI we trust—it’s the marketers behind the curtain that consumers really fear: New research finds big concerns about brand transparency in AI content

Agility PR Solutions

Much recent research has shown that many consumers have trust issues with generative AI as the tech powers its way through business operations, sweeping many standard practices into virtual obsolescence. But we might have gotten it wrong up to this point: new research from visual commerce platform StoryStream shows that people aren’t actually intimidated by […] The post In AI we trust—it’s the marketers behind the curtain that consumers really fear: New research finds big concerns about b

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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The Top 9 Reasons to Participate in CES 2024: Accelerating Success for Automotive Suppliers and Mobility Technology Start-ups

Bianchi Biz Blog

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles. One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Cons

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What Does Verification Mean on Social Media?

HMA Public Relations

While blue checkmarks on social media were previously only given to public figures and big companies, times have changed. Justin Liggin outlines what verification is like on the most significant social media platforms in this blog post.

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The Role of Internal Communication in Start-ups: State of Research and Practical Approaches

Institute for Public Relations

This summary is provided by the IPR Organizational Communication Research Center. Dr. Cornelia Wolf and colleagues conducted research on the role and need for strategic internal communication in startup environments. A review of 25 journal articles focused on strategic communication, business management, and entrepreneurship was conducted between January 2010 and June 2020.

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Three letter difference

Maxim Behar

Georgi Gospodinov receiving the great Bookers award in London all of that happens with only 30 letters in our alphabet, and this caused universal euphoria. I thought of two other letters from our alphabet who literally work wonders. Culture and fake Only three letters difference, right? Otherwise - from earth to heaven. And with this I am answering the endless cries, how the state should money into culture, support authors, actors, invest in theatres, provide them with everything they want now a

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Why do Teams Exhibit Behavioral Resistance to Change? Examining the Negative Impact of Team Abusive Supervision

Institute for Public Relations

This summary is provided by the IPR Organizational Communication Research Center Dr. Peng, Dr. Nie, and Dr. Cheng examined how team abusive supervision created team distrust in the supervisor and eventually induced team behavioral resistance to organizational change. Researchers collected three-wave survey data from 124 teams in four organizations that were part of a large … Continue reading Why do Teams Exhibit Behavioral Resistance to Change?

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A Beginner’s Guide to Technical Writing

PR Fuel

About 72% of marketers use content marketing to educate their audiences. Costing 62% less than outbound marketing, content marketing generates three times as many leads. Over 80% of marketers say content is now a core business strategy. With 83% of. Read More The post A Beginner’s Guide to Technical Writing appeared first on eReleases.

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Fostering Young Adult Workers’ During COVID-19 Through Supervisor Support

Institute for Public Relations

This summary is provided by the IPR Organizational Communication Research Center Dr. Heewon Kim and colleagues examined how perceived qualities of change communication, organizational support, and supervisor support during the COVID-19 pandemic influenced young adult workers’ resilience and efficacy. An online survey among 293 South Korean young adult workers was conducted in July 2020.

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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Yes, that’s right, it’s not just for marketing teams! Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question:

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Pioneer Harry Hay (1912-2002)

Institute for Public Relations

IPR is featuring some of the many LGBTQ+ pioneers who impacted the field of public relations in celebration of Pride Month. Harry Hay was born in England in 1912. Hay and his family immigrated to California when he was a child. In 1950, Hay co-founded the Mattachine Society in Los Angeles.