Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Yes, that’s right, it’s not just for marketing teams! Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question:

Communications 370

Communications Strategy Social Media Reputation 370

The Resolution Blog

JUNE 1, 2023

Due to its success ‘Secret Cinema’ isn’t so secret anymore. The London-based entertainment company that specialises in immersive film events now has fans throughout Europe and has recently launched in the US. The magic of the immersive performances has led to a cult following. But how much of the following is driven by PR and […] The post Inside ‘Secret Cinema’ appeared first on PR Resolution — by CoverageBook.

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Film Company 293

NewsWhip

JUNE 1, 2023

In 2023 we’ve experienced a rapid rise in artificial intelligence discourse, as the public begin to see firsthand the impact these advances have on their daily lives, while grappling with concerns over ethics, job elimination, and how it will evolve. In the last five months alone there have been more articles written about artificial intelligence and more engagements to those articles than in all of 2022.

Viral 147

Viral Publicity Ethics Social Media 147

Steve Barrett on PR

JUNE 1, 2023

The LGBTQ+ community is under fire like never before and brands must be prepared to play the long game and demonstrate authentic values if they are serious about being supportive.

Community 129

Community Brand Branding Blogging 129

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3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis

Communications

5W PR

JUNE 1, 2023

When it comes to international foods and snacks, different regions have different tastes and preferences. What may be a popular snack in one region may not be as popular in another. For this reason, when creating a food marketing strategy , brands should consider customizing snack flavors for international markets to easily cater to their international snacks.

Local 88

Local Brand Branding Internal 88

Agility PR Solutions

JUNE 1, 2023

Your book promotion strategy might involve book reviews, attending book signings, conducting book readings, and running contests and giveaways. However, one mention in the press can multiply your efforts, sending a community of readers your way, and earning your book a spot on the bestsellers list. Want some proof? Suzie Collins is already a popular […] The post Best practices & tips for writing an engaging book press release appeared first on Agility PR Solutions.

Writing 84

Writing Community Strategy Publicity 84

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. How do you define reputation management and why do you think it’s important for companies of all sizes?

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Interviews Technology Reputation Crisis 78

Agility PR Solutions

JUNE 1, 2023

A/B testing is a process marketers use to improve and optimize the performance of their marketing campaigns which leads to better results and more engagement and conversions. Maximizing the impact of A/B testing is essential in determining the success of your performance marketing campaigns. In this article, you will learn the basics of A/B testing […] The post How to maximize the impact of A/B testing in your performance marketing campaigns appeared first on Agility PR Solutions.

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Marketing How To Publicity 84

Institute for Public Relations

JUNE 1, 2023

This blog is provided by the IPR Organizational Communication Research Center Be it the 3 a.m. phone call from your CEO or a polite ask (even though it’s not really an ask) to leave early from a vacation to return to work, a crisis can upend your life. Crisis communication professionals must always be at … Continue reading How Can You Best Prepare for a Crisis?

Crisis 72

Crisis Crisis Communications Communications Blogging 72

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

JUNE 1, 2023

Much recent research has shown that many consumers have trust issues with generative AI as the tech powers its way through business operations, sweeping many standard practices into virtual obsolescence. But we might have gotten it wrong up to this point: new research from visual commerce platform StoryStream shows that people aren’t actually intimidated by […] The post In AI we trust—it’s the marketers behind the curtain that consumers really fear: New research finds big concerns about b

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Consumer Brand Branding Marketing 78

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles. One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Cons

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Automotive Mobile Technology Media 70

HMA Public Relations

JUNE 1, 2023

While blue checkmarks on social media were previously only given to public figures and big companies, times have changed. Justin Liggin outlines what verification is like on the most significant social media platforms in this blog post.

Social Media 60

Social Media Media Publicity Blogging 60

Institute for Public Relations

JUNE 1, 2023

This summary is provided by the IPR Organizational Communication Research Center. Dr. Cornelia Wolf and colleagues conducted research on the role and need for strategic internal communication in startup environments. A review of 25 journal articles focused on strategic communication, business management, and entrepreneurship was conducted between January 2010 and June 2020.

Communications 52

Communications Internal International Journalism 52

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One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

Communications

Maxim Behar

JUNE 1, 2023

Georgi Gospodinov receiving the great Bookers award in London all of that happens with only 30 letters in our alphabet, and this caused universal euphoria. I thought of two other letters from our alphabet who literally work wonders. Culture and fake Only three letters difference, right? Otherwise - from earth to heaven. And with this I am answering the endless cries, how the state should money into culture, support authors, actors, invest in theatres, provide them with everything they want now a

Consumer 52

Consumer Writing Marketing 52

Institute for Public Relations

JUNE 1, 2023

This summary is provided by the IPR Organizational Communication Research Center Dr. Peng, Dr. Nie, and Dr. Cheng examined how team abusive supervision created team distrust in the supervisor and eventually induced team behavioral resistance to organizational change. Researchers collected three-wave survey data from 124 teams in four organizations that were part of a large … Continue reading Why do Teams Exhibit Behavioral Resistance to Change?

Survey 52

Survey Communications Data Employee 52

PR Fuel

JUNE 1, 2023

About 72% of marketers use content marketing to educate their audiences. Costing 62% less than outbound marketing, content marketing generates three times as many leads. Over 80% of marketers say content is now a core business strategy. With 83% of. Read More The post A Beginner’s Guide to Technical Writing appeared first on eReleases.

Writing 52

Writing Content Marketing Education Marketing 52

Institute for Public Relations

JUNE 1, 2023

This summary is provided by the IPR Organizational Communication Research Center Dr. Heewon Kim and colleagues examined how perceived qualities of change communication, organizational support, and supervisor support during the COVID-19 pandemic influenced young adult workers’ resilience and efficacy. An online survey among 293 South Korean young adult workers was conducted in July 2020.

Communications 52

Communications Survey 52

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Institute for Public Relations

JUNE 1, 2023

IPR is featuring some of the many LGBTQ+ pioneers who impacted the field of public relations in celebration of Pride Month. Harry Hay was born in England in 1912. Hay and his family immigrated to California when he was a child. In 1950, Hay co-founded the Mattachine Society in Los Angeles.

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Publicity Nonprofit Blogging 52