Thu.May 19, 2022

How Earned Media Drives Consumer Behavior: Brand Relevance

Onclusive

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Why ‘soft skills’ in PR are anything but

PR Daily

Here’s a look at some of the skills that can make or break a PR career. At our agency, we have been very focused lately on the importance of what many call “soft skills” as they relate to business growth.

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Why social proof is the ultimate PR strategy to get onboard with in 2022 and beyond

Agility PR Solutions

Most good PR professionals have at least some grasp of psychology. Knowing what inspires the decision to back a brand necessitates knowing what inspires decisions in the first place. There are numerous insights that psychology can deliver but one of the key ones is known as social proof.

How DE&I efforts evolved in 2021, according to Ragan survey

PR Daily

More than 1,000 respondents to Ragan’s Communications Benchmark Survey shared how DE&I is going in their organizations — and what obstacles still stand in the way. The growing investment in diversity, equity and inclusion continues, according to Ragan’s 2022 Communications Benchmark Survey.

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How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

How the pandemic changed the way brands communicate with customers

Agility PR Solutions

Now that the pandemic has hopefully passed and we’re all feeling a little more optimistic about the future, it’s time to look at post-pandemic brand communication and what has changed in the way brands communicate with customers.

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4 in 10 CMOs say data hinders creativity among teams: Is company culture to blame?

Agility PR Solutions

Forty-two percent of CMOs believe data is hindering creativity among marketing teams, according to a new report from marketing data and analytics platform Adverity.

Who Documents Press Freedom?

HMA Public Relations

Since 2017, the U.S. Press Freedom Tracker database has been providing reliable information on the number of press freedom violations in the United States. Find out more on the importance of freedom for the press in today's post from Scott Hanson. Odds and Ends press press freedom

Glassdoor reviews as a signal of corporate misconduct

Stephen Waddington

Company reviews posted by employees are an indicator of the cultural health of an organisation. Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. I’m suspicious of any organisation that has a perfect Glassdoor score.

The Five P’s of Becoming a Trusted PR Advisor

The TypeBar

Whether you’ve just started your first PR internship or you’re already several years into your career, chances are you’ve heard someone emphasize the importance of becoming a more strategic, trusted advisor to clients.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Tango Debuts Desktop-Enabled Application

Tribe Builder Media

Launching its most requested feature, Tango expands Workflow capture to the desktop.

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Maxim Behar for TBmagazine: The Generation "B", like Bulgaria.

Maxim Behar

In his weekly column "Max's Column" for TBmagazine, Maxim Behar shares his opinion as an expert, observer and Bulgarian who looks at the young generation with confidence.

Former German Chancellor Being Gamed By Putin and Falling for It

Reputation Specialist Michael Toebe

Now former German Chancellor Gerhard Schröder greets Russian President Vladimir Putin in 2005 | Vladimir Rodionov/AFP via Getty Images. There is much to be learned from our associations with people who are viewed as unsavory or criminal.

How to Ideate a Successful Survey Campaign

Buzzstream

I set out trying to write a post about creating a successful survey campaign from start to finish. After bouncing a few drafts back and forth, I realized that I was putting the most time and effort into the ideation phase.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Wells Fargo defends hiring practices, YouTube changes ad, creator features and short-form video ranks No. 1 for social media engagement

PR Daily

Also: TikTok will now allow users to credit creators of viral trends. Hello, communicators: TikTok’s newest feature means users can now credit the creators of viral trends and dances.