Thu.May 19, 2022

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Glassdoor reviews as a signal of corporate misconduct

Stephen Waddington

Company reviews posted by employees are an indicator of the cultural health of an organisation. Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. I’m suspicious of any organisation that has a perfect Glassdoor score. You can smell the corporate overreach of an incentivised employee communication campaign to scrub reviews.

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Why social proof is the ultimate PR strategy to get onboard with in 2022 and beyond

Agility PR Solutions

Most good PR professionals have at least some grasp of psychology. Knowing what inspires the decision to back a brand necessitates knowing what inspires decisions in the first place. There are numerous insights that psychology can deliver but one of the key ones is known as social proof. We’ll look at what social proof is […]. The post Why social proof is the ultimate PR strategy to get onboard with in 2022 and beyond appeared first on Agility PR Solutions.

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How to End a Press Release

PR Fuel

No matter what you write, the ending can be tough to draft. You are concluding your thoughts, so you want to make them impactful. Knowing how and when to draft a good press release is vital for today’s competitive digital market. In fact, the PR market globally expects to reach beyond $90 billion in the year 2022. In the United States, public relations agencies will spend more than $10 billion each year.

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How the pandemic changed the way brands communicate with customers

Agility PR Solutions

Now that the pandemic has hopefully passed and we’re all feeling a little more optimistic about the future, it’s time to look at post-pandemic brand communication and what has changed in the way brands communicate with customers. Consumers expect companies to respond quickly, or else they’ll go elsewhere—and fast in this day and age.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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5 takeaways from the PRWeek Global Awards

Steve Barrett on PR

PR has been elevated to a new level of impact and importance since the Global Awards were last handed out in person way back in 2019.

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Who Documents Press Freedom?

HMA Public Relations

Since 2017, the U.S. Press Freedom Tracker database has been providing reliable information on the number of press freedom violations in the United States. Find out more on the importance of freedom for the press in today's post from Scott Hanson.

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Glassdoor reviews as a signal of corporate misconduct

Wadds Inc.

Company reviews posted by employees are an indicator of the cultural health of an organisation. Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. I’m suspicious of any organisation that has a perfect Glassdoor score. You can smell the corporate overreach of an incentivised employee communication campaign to scrub reviews.

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Former German Chancellor Being Gamed By Putin and Falling for It

Reputation Specialist Michael Toebe

Now former German Chancellor Gerhard Schröder greets Russian President Vladimir Putin in 2005 | Vladimir Rodionov/AFP via Getty Images. There is much to be learned from our associations with people who are viewed as unsavory or criminal. The blind spots we develop can and do often lead to allegiances from which we should move away. The story of Gerhard Schröder and Vladimir Putin is such an example of being involved in a dysfunctional and dangerous relationship, to our detriment.

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How Earned Media Drives Consumer Behavior: Brand Relevance

Onclusive

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decision

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How to Ideate a Successful Survey Campaign

Buzzstream

I set out trying to write a post about creating a successful survey campaign from start to finish. After bouncing a few drafts back and forth, I realized that I was putting the most time and effort into the ideation phase. So, I decided to slash two-thirds of my original post and focus solely on ideation. Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day.

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How Earned Media Drives Consumer Behavior: Brand Relevance

Onclusive

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decision

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The Generation "B", like Bulgaria.

Maxim Behar

In his weekly column "Max's Column" for TBmagazine, Maxim Behar shares his opinion as an expert, observer and Bulgarian who looks at the young generation with confidence. Because the generations have started to "spin" too fast we are all racing to give them some letter to characterize them - Gen (Z), (M) Millennial, X, Y and more, and I even wrote a book on Generation F years ago, but that is now gone.

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Maxim Behar for TBmagazine: The Generation "B", like Bulgaria.

Maxim Behar

In his weekly column "Max's Column" for TBmagazine, Maxim Behar shares his opinion as an expert, observer and Bulgarian who looks at the young generation with confidence. Because the generations have started to "spin" too fast we are all racing to give them some letter to characterize them - Gen (Z), (M) Millennial, X, Y and more, and I even wrote a book on Generation F years ago, but that is now gone.

Crisis 52
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.