Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decision

Consumer 195

Consumer Brand Branding Media 195

Stephen Waddington

MAY 19, 2022

Company reviews posted by employees are an indicator of the cultural health of an organisation. Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. I’m suspicious of any organisation that has a perfect Glassdoor score. You can smell the corporate overreach of an incentivised employee communication campaign to scrub reviews.

Corporate 120

Corporate Social Media Journalism Employee 120

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decision

Consumer 195

Consumer Brand Branding Media 195

Agility PR Solutions

MAY 19, 2022

Most good PR professionals have at least some grasp of psychology. Knowing what inspires the decision to back a brand necessitates knowing what inspires decisions in the first place. There are numerous insights that psychology can deliver but one of the key ones is known as social proof. We’ll look at what social proof is […]. The post Why social proof is the ultimate PR strategy to get onboard with in 2022 and beyond appeared first on Agility PR Solutions.

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Strategy Brand Branding Publicity 97

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. You are concluding your thoughts, so you want to make them impactful. Knowing how and when to draft a good press release is vital for today’s competitive digital market. In fact, the PR market globally expects to reach beyond $90 billion in the year 2022. In the United States, public relations agencies will spend more than $10 billion each year.

How To 89

How To Writing Publicity Media 89

HMA Public Relations

MAY 19, 2022

Since 2017, the U.S. Press Freedom Tracker database has been providing reliable information on the number of press freedom violations in the United States. Find out more on the importance of freedom for the press in today's post from Scott Hanson.

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Agility PR Solutions

MAY 19, 2022

Forty-two percent of CMOs believe data is hindering creativity among marketing teams, according to a new report from marketing data and analytics platform Adverity. But they are at odds on whether the increasing sophistication and volume of data helps or hinders creativity, with 41 percent insisting data does in fact help and 17 percent remaining […].

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Creativity Data Company Analytics 78

Steve Barrett on PR

MAY 19, 2022

PR has been elevated to a new level of impact and importance since the Global Awards were last handed out in person way back in 2019.

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Wadds Inc.

MAY 19, 2022

Company reviews posted by employees are an indicator of the cultural health of an organisation. Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. I’m suspicious of any organisation that has a perfect Glassdoor score. You can smell the corporate overreach of an incentivised employee communication campaign to scrub reviews.

Corporate 52

Corporate Social Media Journalism Employee 52

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Maxim Behar

MAY 19, 2022

In his weekly column "Max's Column" for TBmagazine, Maxim Behar shares his opinion as an expert, observer and Bulgarian who looks at the young generation with confidence. Because the generations have started to "spin" too fast we are all racing to give them some letter to characterize them - Gen (Z), (M) Millennial, X, Y and more, and I even wrote a book on Generation F years ago, but that is now gone.

Crisis 52

Crisis Marketing Company 52

Reputation Specialist Michael Toebe

MAY 19, 2022

Now former German Chancellor Gerhard Schröder greets Russian President Vladimir Putin in 2005 | Vladimir Rodionov/AFP via Getty Images. There is much to be learned from our associations with people who are viewed as unsavory or criminal. The blind spots we develop can and do often lead to allegiances from which we should move away. The story of Gerhard Schröder and Vladimir Putin is such an example of being involved in a dysfunctional and dangerous relationship, to our detriment.

Reputation 52

Reputation Television Communications Ethics 52

Maxim Behar

MAY 19, 2022

In his weekly column "Max's Column" for TBmagazine, Maxim Behar shares his opinion as an expert, observer and Bulgarian who looks at the young generation with confidence. Because the generations have started to "spin" too fast we are all racing to give them some letter to characterize them - Gen (Z), (M) Millennial, X, Y and more, and I even wrote a book on Generation F years ago, but that is now gone.

Crisis 52

Crisis Marketing Company 52

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. After bouncing a few drafts back and forth, I realized that I was putting the most time and effort into the ideation phase. So, I decided to slash two-thirds of my original post and focus solely on ideation. Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day.

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Survey How To Pitching Reddit 90

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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

Consumer