Shift Communications

JUNE 8, 2018

When Hudson’s Bay left P.E.I. off a t-shirt featuring a map of Canada back in 2017 , I was left baffled. Beyond the fact that this is something that should be engrained in every Canadian after years of filling out blank province map worksheets in grade school, I couldn’t stop thinking about how it could have been avoided through a simple Google image search.

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Print Fashion Writing Google 83

Mark My Words

JUNE 8, 2018

If Paul Dacre was listening to the “mouthpiece of the metropolitan elite” BBC on Thursday morning he might have heard Polly Tonybee lay into this “bully in chief” who has “poisoned British politics”. Would there be a more fitting leaving present for the outgoing Daily Mail editor than to have these words framed, preferably in the olde English typeface of its masthead?

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Energy Conference Journalism Brand 68

Steve Barrett on PR

JUNE 8, 2018

Stunt is a word PR pros have been trying to escape for years, but this week suggests there is still mileage in this old school way of attracting attention - as long as it is accompanied by a bit of plain old common sense too.

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Axia PR

JUNE 8, 2018

If your web design company has never heard of inbound marketing, it might be time to find a new one. Since HubSpot’s creation of inbound marketing in 2005, the approach has grown immensely in popularity as an effective way to increase your customer base. Inbound marketing focuses on attracting customers through relevant and helpful content and adding value at every stage in the buyer’s journey.

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Web Company Marketing Technology 59

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stern + Associates

JUNE 8, 2018

Skilled communicators are often avid readers, so I’ll assume you’ve read the John Steinbeck classic, “Of Mice and Men” (or at least the Spark Notes). The book’s central theme is. The post What To Do When Your PR Strategy Flops (PRSA Tri-State) appeared first on Stern Strategy Group.

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Strategy Groups Communications 48

Karen Freberg

JUNE 8, 2018

I was able to do something yesterday that was a first for me. Let me tell you about the amazing event I just went to! I have been invited to several influencer focused events over the years, which all have been a lot of fun! I cover influencer marketing a ton in my social media and PR classes, and I have done some research in this area as well over the years.

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Social Media Media Nonprofit Sports 40