PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession. The truth is that the shrinking of newsrooms has less to do with the ascendance of public relations and more to do with the decentralization of media in an age where

Publicity 146

Publicity Newspapers Journalism Energy 146

Mindful Marketing

MAY 3, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When you walk into a Walmart this month, you won’t see someone who’s been a fixture at the front of its stores for decades—the greeter. The world’s largest retailer’s decision to eliminate the iconic position quickly drew harsh criticism, which seemed to take the company by surprise and has made many wonder: Was Walmart right to send loyal employees into unemployment?

Retail 81

Retail Banking Employee Company 81

PRSay

MAY 3, 2019

What was the most-watched TV show in 1998? What about 2008? And 2018? No soup for you if you didn’t get “Seinfeld,” “American Idol” and “The Big Bang Theory,” respectively. That was just for fun. Here’s what’s important about this exercise: The average number of viewers for those shows was 38 million in 1998, 27.8 million in 2008 and 18.6 million in 2018.

How To 120

How To Education Exercises Newspapers 120

5W PR

MAY 3, 2019

Influencers have become one of the more prominent and visible marketing channels online. With their hundreds of thousands of followers, picture perfect feeds, and a propensity to promote products authentically, brands have jumped on the bandwagon. Eager to promote their products or services with influencers , they shell out money and free products to each influencer and sit back to watch the sales pour in.

Creativity 68

Creativity Brand Branding Communications 68

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

NewsWhip

MAY 3, 2019

[…]. The post Five trends we saw at Social Media Week NYC appeared first on NewsWhip.

Social Media 68

Social Media Trends Media Journalism 68

PRSay

MAY 3, 2019

Scoring a hit album or song in the digital era takes more than endless replay on a major radio station. Artists also need a creative, original marketing strategy. Billie Eilish, a 17-year-old pop singer, managed to earn a No.1 slot on the Billboard album chart for her debut record “When We All Fall Asleep, Where Do We Go?” without any radio hits by doing individual promotional campaigns with top steaming services.

Radio 60

Radio Marketing Video Writing 60

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?". Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media

Company 113

Company Interviews Print Pitching 113