Fri.May 03, 2019

The best marketing strategies for nonprofit organizations

PR Daily

When you have a limited budget for boosting your message, it’s important to have a clear and precise strategy to ensure not a penny goes to waste. Here are some tips. Nonprofits run on tight budgets and it can be tricky to raise awareness for your cause with limited funds.

Message in a Bottleneck: How to Reach Your Fragmented Audience

PRSay

What was the most-watched TV show in 1998? What about 2008? And 2018? No soup for you if you didn’t get “Seinfeld,” “American Idol” and “The Big Bang Theory,” respectively. That was just for fun.

Burger King taps into consumer angst with ‘Real Meals’

PR Daily

The fast-food chain is taking a big playful swipe at competitor McDonald’s while encouraging serious conversation about mental health. Many consumers aren’t buying it.

Public Relations and the Press: A Powerful Partnership

PRSay

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Are your media events unforgettable?

PR Daily

Enter PR Daily’s 2019 Media Relations Awards and tell us about your press tours, product launches and more. The final extended deadline is May 10. The post Are your media events unforgettable? appeared first on PR Daily.

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8 symptoms of a failing health care social media campaign

PR Daily

These common mistakes can undermine all the creativity and energy you put into your online marketing. Identify them, and avoid them. Innovative healthcare marketing takes time, creativity, and dedication—and recognition of the potential missteps along the way.

Secrets of getting your company featured on a podcast: behind the scenes in podcast nation

MaccaPR

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners?

16 questions to ask employees about their managers

PR Daily

In your next staff engagement survey, pose more pointed, specific queries to uncover valuable insights about supervisor performance (and worker satisfaction). Many workplace factors affect turnover and engagement, but managers are arguably the most crucial piece of the productivity pie.

Walmart Says Goodbye to Greeters

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When you walk into a Walmart this month, you won’t see someone who’s been a fixture at the front of its stores for decades—the greeter.

Retail 105

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The 5 most popular stories on PR Daily this week

PR Daily

This week, PR Daily readers were interested in ways marketers tapped into ‘Avengers: Endgame,” tips for creating viral and evergreen content, the CIA’s Instagram challenge and more.

#FunFactFriday – May Day

HMA Public Relations

May has officially sprung! To kick off our first #FunFactFriday of the month, we’re giving a shoutout to May Day – a celebration of spring in […]. The post #FunFactFriday – May Day appeared first on HMA Public Relations.

The Savvy Marketing Billie Eilish, Lil Nas X and Today’s Other Top Music Artists

PRSay

Scoring a hit album or song in the digital era takes more than endless replay on a major radio station. Artists also need a creative, original marketing strategy. Billie Eilish, a 17-year-old pop singer, managed to earn a No.1

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Expectations vs. Reality: What to Expect When Recruiting Influencers

5W PR

Influencers have become one of the more prominent and visible marketing channels online. With their hundreds of thousands of followers, picture perfect feeds, and a propensity to promote products authentically, brands have jumped on the bandwagon. Eager to promote their products or services with influencers , they shell out money and free products to each influencer and sit back to watch the sales pour in. But the sales don’t pour in.