Prowly

DECEMBER 29, 2021

Media monitoring is not just nice to have—these days, it is a necessity. You need to know who’s talking, and what they’re saying about your, or your client’s, brand. It’s not the only advantage, though. The importance of media monitoring goes far beyond keeping an eye on online discussions. Here’s what is media monitoring, why […]. The post Media Monitoring for PR Professionals: Importance, Advantages & More appeared first on Prowly Magazine.

Media 211

Media Brand Branding Reputation 211

Deirdre Breakenridge

DECEMBER 29, 2021

Each semester, I visit different university and college classrooms (virtually) to share the research behind the FEEL model and the FEEL First online test. Before the students dive into the model and the study findings, I’m quick to point out that the road to FEEL (facing Fears , engaging with Empathy , living with Ethics and unleashing Love ) starts early and long before you begin your professional career. .

eBook 339

eBook Infographics Ethics Study 339

Ronn Torossian

DECEMBER 29, 2021

The ongoing pandemic has created a change in people’s relationship with technology, work, consumerism, and the world. That’s why companies have had to shift their approach to innovation, design, and growth. These days, people have a growing sense of agency over how they’re able to make purchases, re-enter the workplace, and relate to other people. […].

Consumer 195

Consumer Technology Agency Company 195

Axia PR

DECEMBER 29, 2021

If a TV interview doesn’t air, it doesn’t mean you’ve failed as a PR professional. TV reporters regularly contact public relations professionals to score an interview with an expert. After the back and forth, prepping, and recording the interview, both parties expect the interview to air, especially if the reporter gives you a specific date. What if it doesn’t air?

Interviews 62

Interviews Report Publicity How To 62

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

5W PR

DECEMBER 29, 2021

In the last year, over 70% of the US population was actively using social media platforms, and spent between seven minutes and two hours on average on their platforms of choice. With new platforms and features being announced practically every week, brands have to stay on top of the most popular and useful ones for their audiences. Fortunately, most of the trends regarding social media that we’re going to be seeing in the new year have already arrived before 2021 has even ended.

Social Media 60

Social Media Trends Media Instagram 60