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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

It’s an important process document for a PR team that sets priorities between different announcements and ensures there are no clashes. The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation.

Tools 203
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How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

The struggles faced by Canadian news media professionals are well-documented. Declining advertising dollars, low subscription numbers, and the emergence and disruption of digital have all contributed to the financial hardships affecting many Canadian news publications. Perhaps none have been affected more than print newspapers.

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Future of PR: 2020 edition

Stephen Waddington

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Each corporate PRCA member will be expected to engage with a local school each year. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century.

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How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*

ZudePR

H: What about the print quality? I retained the two docs so I could see the “fat outline” structure in one document. However, I spent most of the time working at my local health club for the sociability. E: Why do people look down their noses at it? F: What could I learn? What would the scope for personal development be?

Writing 83
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The Best Tools For Consultants to Manage and Promote Your Business

Solo PR Pro

Financials. Most communications consultants don’t love dealing with the backend financial stuff. Overnight Prints * – On the recommendation of Solo PR PRO Premium member Greg Brooks , I tried Overnight Prints and put its moniker to the test. These tools can help immensely: 1. Website/Blog.

Tools 78
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Almanac: Challenges and opportunities for public relations 2022

Stephen Waddington

Value of the environment - The Economics of Biodiversity: The Dasgupta Review by Sir Partha Sarathi Dasgupta describes how free markets driven by financial metrics are damaging the natural environment by failing to place a value on natural assets. Search engines are the most trusted form of media (56%). Facebook took down 1.3

Publicity 128