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6 Areas of Digital Marketing & PR Transformation

The Proactive Report

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. ” That sounds remarkably like Digital PR. And note that the first five goals for content are all PR goals.

Marketing 100
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6 Areas of Digital Marketing & PR Transformation

The Proactive Report

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. ” That sounds remarkably like Digital PR. And note that the first five goals for content are all PR goals.

Marketing 100
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6 Areas of Digital Marketing & PR Transformation

The Proactive Report

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. ” That sounds remarkably like Digital PR. And note that the first five goals for content are all PR goals.

Marketing 100
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10 ethical issues facing public relations - PRCA Ethics Council Annual

Stephen Waddington

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. Who would you work for?

Ethics 178
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The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. We recommend using someone on the PR team, whether internal or with an external agency. But how do you know if your news is …newsworthy?

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Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech November]

Sword and the Script

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Internal comms tech strives to overcome email deluge. His market size estimate jives with the $4.1

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How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. So what’s a PR pro to do? Plus, it’s a great launch point into digital PR tactics, if online visibility is something new to you.

Corporate 100