article thumbnail

2024’s Top 5 PR Trends: What to Watch

Newsfile

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. In particular, short form videos are booming in PR trends.

Trends 105
article thumbnail

Share your data for a better PR program

Shift Communications

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

New SHIFT Webinar: Getting Started with Google Data Studio™

Shift Communications

Google Data Studio™ made a splash when it was first revealed to Google Partners in 2015 as a potential solution for client reporting and dashboards. It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-driven PR practitioner, communicator, or marketer. Christopher S.

Google 60
article thumbnail

Social Media Game of Thrones: A Song of PR and Social

Shift Communications

The current occupant of the Iron Throne, Mark Zuckerberg’s Facebook, battles it out for supremacy against Reid Hoffman’s LinkedIn and the combined might of Google and YouTube. Vice President, Marketing Technology. Analytics Data Data-Driven PR Infographic' ” Christopher S.

article thumbnail

How to Measure the Success of Video Communications

Shift Communications

Consider the handful of other metrics services like YouTube give us: Did anyone watch our video until the end? Depending on the video service, these might be called subscribers (YouTube), followers (Snapchat/Instagram), or Likes (Facebook). Vice President, Marketing Technology. The Video Communications Measurement Funnel.

Video 117
article thumbnail

What PR Professionals Should Have Learned at IBM World of Watson

Shift Communications

At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights. As an industry, we must stop fearing technology. Tell Better Data Stories. Vice President, Marketing Technology.

article thumbnail

Latest PR Trends

5W PR

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. However, when it comes to utilizing data in practice, there are still some kinks that need to be worked out.

Trends 88