ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. But if holiday PR opportunities are approached carelessly, they can be squandered. Do release some relevant data.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

Shift Communications

DECEMBER 26, 2016

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Here’s a quick overview of how each can help support your PR program. Casey Egan. Marketing Analyst.

Google 98

Google Data Pitching Tools 98

Shift Communications

JANUARY 28, 2019

Here are a few things you can do to keep your company top-of-mind following a launch: Keep a steady media relations program. Media relations is a core part of any PR program, and in this case having a steady, ongoing media effort will help you remain a part of the conversation.

How To 89

How To Case Study Conference Web 89

Shift Communications

AUGUST 25, 2017

The problem might not be where, when or how content is presented, but rather the content topics themselves. Using SCALE, hundreds of links from sites such as PR Daily , Spin Sucks and AdAge were ingested and assessed. Daily blog posts demand large amounts of time and effort. The Solution.

Data 92

Data SEO Guidelines Advertising 92

Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62